Professional Staging and Photography
With the proliferation of technology and new tools for finding properties, selling your home can be an increasingly competitive proposition. One of the best ways to ensure that your house or apartment stands out from the crowd is to work with a realtor who brings expertise in professional staging and photography.
With all the moving parts in the home selling process, you may not be paying enough attention to the question of how your home comes across in photographs. Given how quickly many buyers make snap-decisions about their instincts for a property, you should seize every opportunity you can to make a good first impression and help your home shine on the screen or page. This is especially critical today in the age of apps that help customers search for properties; given that buyers have the ability to quickly scroll through thousands of properties that fit their price and location criteria, you should seek to gain a competitive advantage to stay ahead of the crowd.
Ask your local realtor what expertise or capabilities they bring to making your home look great. Find out if they have an established relationship with a professional photographer and how they have used visuals in the past to close sales. If they can’t answer your questions adequately – you may want to keep looking elsewhere.
Consider the benefits to be leveraged from a realtor with expertise in these areas:
Just as you are wise to work with a real estate broker who can bring the expertise of the market, the right photography professional can truly elevate the look and feel of your home to the next level. It’s not enough to pick out a filter on Instagram – using professional techniques will send the clear signal that you are running a professional process for selling your home and mean business.
Delegation of tasks
We’ve seen too many sellers run themselves into the ground by trying to do every step of the selling process themselves; pouring over paperwork, meeting with flakey prospective clients who never follow through, burning up countless hours of their energy on minutia. Given all that you have on your plate, you should be eager to delegate tasks to others, especially when they fall outside your area of expertise. Working with professionals to make your home look great will free up your time and energy so that you can focus on the “big picture” of the transaction.
Highlighting market demands
There’s a reason so many photographers specialize in real estate photography; there is robust market demand for their services. The pros develop a specialized understanding of what images help motivate sellers, allowing them to intuitively understand what parts of your property to highlight to others – they’ll know if your indoor pool should be the lead photograph or if your listing should emphasize your outdoor space.
If you are anything less than a casual dabbler in photography, you likely won’t have at your disposal all of the tools that make a major difference in creating the best possible images of your home. The pros are going to have the tripods and flashes that put the blurry smartphone images on your competitors’ listings to shame. They also bring expertise in advanced editing techniques that can add the extra touch your home needs to look as stellar as it does in your memories.
Timing and first impressions are everything in real estate. Give yourself every chance to succeed by working with creative professionals to help your home shine.
About RedZone Realty Group: RedZone Realty cofounders Jason Babin and Kyle Bosworth are taking the same intrinsic approach for preparation, teamwork, loyalty, and passion they had for NFL football and putting their industry forward concept into their real estate brokerage. Their team of Jacksonville Real Estate Agents is unmatched in the area.